SUMMARY

Media & digital marketing leader with 16+ years of both agency and client-side experience architecting and executing innovative, data-driven media strategies to drive customer acquisition and revenue growth. Adept at managing multi-million-dollar budgets as well as implementing change-driving programs and technologies to improve the impact and efficiency of media. Proven track record in partnering with agencies and cross-functional teams to deliver measurable ROI and breakthrough innovations.

EXPERTISE

Integrated Planning & Buying

Budget & Forecast Oversight

Leadership & Team Development

Cross-Functional Collaboration

Emerging Media

Audience Strategy & Data Management

Media Performance Optimization

Digital Transformation/MarTech

Media Mix/Attribution Modeling

PROFESSIONAL EXPERIENCE

Senior Director, Media
Altice USA, Long Island City, NY | November 2021 – March 2025

  • Managed strategy and execution of a $200M+ media budget across multiple businesses, balancing performance with innovation across programmatic display & video, social, paid search, affiliates, and offline.

  • Led strategic briefings for all major campaigns, aligning with marketing and product teams, media agencies, and partners to develop innovative, consistent, and business-aligned media plans.

  • Drove adoption of digital media best practices in partnership with Google, Adobe, Meta, and Amazon, delivering 19% shopper traffic growth through the use of AI, automation, and consolidation.

  • Modernized dynamic creative approach by adopting best-in-class technologies that enhanced creative automation, improved targeting, and drove 77% improved conversion rates.

  • Partnered with consulting firm to lead strategic testing in digital media, removing $9M in annual spend by eliminating non-converting tactics and driving 4% lift in orders through optimization of viewability scores.

  • Pioneered innovations such as brand partnerships with local universities and children’s sports leagues, driving a 52% lift in community brand support and boosting favorability through digital and experiential activation.

  • Established media measurement standards, including development of a media mix model and creation of performance monitoring dashboards in Tableau and Looker. Developed a process to forecast media KPI outcomes and track performance against forecasts to meet sales goals.

  • Spearheaded media plan to support the Optimum rebrand, championing a full funnel strategy with a brand and local layer that drove 52% unaided awareness growth and 21% growth in shopper traffic.

  • Managed the media agency relationship, overseeing the transition and onboarding of a new agency and establishing streamlined processes for briefing, budget management, trafficking, and campaign launches.

  • Led a cross-functional team in the implementation and adoption of MarTech tools including the DMP, CDP, and Invoca, delivering $17M in ROI through the use of customer data in audience targeting.

  • Built and developed a high-performing team of channel specialists, fostering growth and securing multiple promotions through mentorship and leadership.

Director, Digital Marketing
Altice USA, Long Island City, NY | February 2018 – November 2021

  • Orchestrated rebrand of Altice’s mobile product using integrated media strategies spanning TV, OOH, radio, digital, and social—driving a 52% aided awareness increase.

  • Implemented and scaled adoption of Data Management Platform, leveraging first party data to deliver an 18% reduction in cost per order across digital media.

  • Introduced a dynamic creative program which delivered 1,500+ personalized creative messages and a 67% conversion lift, as well as innovations such as frequency capping & suppression, search bid management and keyword pressure testing.

  • Built and maintained robust relationships with media agency and partners, executing programs like the Google Preferred upfront which delivered $500k+ in cost savings.

VP, Investment
Zenith Media, New York, NY | June 2015 – January 2018

  • Led strategy and execution for digital marketing campaigns across Verizon’s portfolio, integrating programmatic self-service and personalization strategies that decreased cost per acquisition by 21%.

  • Collaborated with clients and technology partners to design breakthrough campaigns (e.g., a live-streamed 360° Thanksgiving Parade) that drove an 80% increase in website traffic.

Associate Media Director
Zenith Media, New York, NY | July 2013 – May 2015

  • Negotiated multimillion-dollar partnerships and oversaw end-to-end campaign execution across digital, print, and experiential for Verizon, Chase, and Caesars Entertainment—ensuring timely delivery and optimal media investment.

  • Developed cross-platform print, digital, and experiential marketing partnerships to promote Chase travel and dining experiences.

Earlier Roles:
Media Planner to Media Supervisor | Zenith Media
Associate/Senior Associate | Mindshare

  • Advanced rapidly through roles while conceptualizing and implementing cross-platform campaigns across major brands in the Unilever and Chase portfolios, including launch of Chase Sapphire and Ultimate Rewards.

EDUCATION

New York University, Leonard N. Stern School of Business
M.B.A., Marketing and Business Analytics, 2014

Binghamton University, School of Management
B.S., Management, 2008

PLATFORMS, TOOLS & TECHNOLOGIES

Google Marketing Platform (Analytics, CM360, SA360, DV360, Google Ads), Adobe Experience Cloud (Target, Analytics, Audience Manager, Ad Cloud, RTCDP), Meta, TikTok, Invoca, Flashtalking, Double Verify

AWARDS & SPEAKING ENGAGEMENTS

  • Recipient of Golden G.O.A.T. Award for outstanding achievement, Optimum (January 2024)

  • Speaker, Media Buying Summit, Brand Innovators (January 2023)

  • Speaker, Marketing Innovation Summit, Google & Brand Innovators (September 2022)